Seeking Raises Membership Prices and Renames Premium Tiers
Seeking raised its top paid tiers by roughly 15% for 2026 and said higher prices would support verification while filtering for serious users. That explanation comes from the platform; no independent data show that price improves identity checks or safety.
Seeking announced price increases effective January 1, 2026 for its highest paid membership tiers. The platform presented the increase as part of an exclusivity strategy: higher prices would fund verification and support while discouraging low-intent participation. The 30-day Platinum price rose from US$130 to US$150, an increase of about 15%. The 90-day Platinum price rose from US$330 to US$380, also about 15%.
The 30-day Diamond tier rose from US$325 to US$375, roughly 15%. Existing subscribers or people who renewed before January 1 could keep previous pricing while the subscription remained continuously active; a lapse would move them to the new price. The higher fee raises revenue and reinforces the idea that membership is selective. It may discourage some low-effort accounts, but payment is not proof of identity, intent or safety. It also makes access to key features more dependent on a user’s budget. The rationale comes directly from Seeking’s own blog. No independent data were supplied to show that higher prices improve member quality, verification outcomes or safety.